კონფერენცია

∘ Natalia Tchanturia ∘ Mariam Khizanishvili ∘ Ana Jikia ∘
COMMUNICATION SOCIAL NETWORKS AS A MODERN WAY OF SELECTION AND MANAGEMENT OF HUMAN CAPITAL

Summary

Changes occurring in the modern world economy are constantly leading to the formation of a global world market economy. The main sign of globalization is the competitive struggle for human resources, human capital - talents and intellect. Communication social networks are part of the globalization process. Social networks have become an indispensable attribute of public life: they have eliminated geographical, linguistic and professional barriers. Today, those companies achieve true prosperity which quickly realize the processes taking place in the world and take into account the requirements of globalization, primarily related to the filtration, extraction and use of information.

Social networks create innovative tools for attracting and managing human capital, to which organizations are increasingly turning. Personnel HR-Technologies represents a new trend in personnel management. Companies that successfully use and develop these technologies acquire a competitive advantage in identifying and attracting professionals in the labor market.

Social networks provide organizations with enterprise-class services: they affect the personal and professional behavior of staff, establish intracorporate communication, cooperate with consumers and producers. Thanks to network technologies, the organizations create and manage a human capital. Identification and management of human capital, including talent, is a prerequisite for the competitiveness of companies in the labor market, because highly professional and creative thinking personnel provide business companies with effective functioning and leadership position. Therefore, to attract talent, organizations are sparing no effort and turning to modern communication systems, such as SaaS Technologies (Service-Software) and Cloud Computing-Cloud Computation.Cloud SaaS- Cloud technologies are an innovative tool for attracting, developing and managing talent for small and medium-sized businesses: organizational social networks provide communication between staff, develop their skills and abilities, constantly improve, promote staff, encourage the participation of personnel in the life of the company.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Natalia Tchanturia ∘ Mariam Khizanishvili ∘ Ana Jikia ∘ COMMUNICATION SOCIAL NETWORKS AS A MODERN WAY OF SELECTION AND MANAGEMENT OF HUMAN CAPITAL Summary Changes occurring in the modern world economy are constantly leading to the formation of a global world market economy. The main sign of globalization is the competitive struggle for human resources, human capital - talents and intellect. Communication social networks are part of the globalization process. Social networks have become an indispensable attribute of public life: they have eliminated geographical, linguistic and professional barriers. Today, those companies achieve true prosperity which quickly realize the processes taking place in the world and take into account the requirements of globalization, primarily related to the filtration, extraction and use of information. Social networks create innovative tools for attracting and managing human capital, to which organizations are increasingly turning. Personnel HR-Technologies represents a new trend in personnel management. Companies that successfully use and develop these technologies acquire a competitive advantage in identifying and attracting professionals in the labor market. Social networks provide organizations with enterprise-class services: they affect the personal and professional behavior of staff, establish intracorporate communication, cooperate with consumers and producers. Thanks to network technologies, the organizations create and manage a human capital. Identification and management of human capital, including talent, is a prerequisite for the competitiveness of companies in the labor market, because highly professional and creative thinking personnel provide business companies with effective functioning and leadership position. Therefore, to attract talent, organizations are sparing no effort and turning to modern communication systems, such as SaaS Technologies (Service-Software) and Cloud Computing-Cloud Computation.Cloud SaaS- Cloud technologies are an innovative tool for attracting, developing and managing talent for small and medium-sized businesses: organizational social networks provide communication between staff, develop their skills and abilities, constantly improve, promote staff, encourage the participation of personnel in the life of the company.